GreenSquareAccord has removed its communication plan and softened its tone — but is this real change or reputational recalibration? In #15, I examine references to expired undertakings, claims of “persistent contact,” and the timing of this shift amid growing scrutiny, public funding questions and increased visibility of resident-led platforms.

This episode questions why GreenSquareAccord’s CEO remains on the National Housing Federation board and why its communications director is speaking at an NHF conference on strategic influence. It examines leadership accountability, sector credibility and the disconnect between conference platforms and resident experience.